Monday, June 25, 2012

Read: Predictably irrational by Dan Ariely: Behavioral Economics



Nice book - I find that the experiments were interesting and a lot of predictable irrational human behavior is explained. However, the ending was rather abrupt and even the summary hurried and unlinked - I am left feeling a little directionless with all the facts and figures. Dan Ariely is a trained economist and the linking up economics and behaviour is coming up pretty well. I heard theres a book by Kahnemanthats similar too.



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